Virtual University

8. Building Brand Vision (V-U)

29. Channels of Distribution (Contd…) (V-U)

39. Global marketing (V-U)

2. Customer Value (V-U)

9. Building Brand Vision (Contd…) (V-U)

3. Brand Manifestations/ Fundamentals (V-U)

4. Customer Satisfaction (V-U)

20. Attitude Formation (V-U)

40. Consumer influence and the diffusion process (V-U)

30. Creating Value (V-U)

21. Consumer learning processes (V-U)

41. Adoption process and information source (V-U)

31. Co-Branding (V-U)

22. Attribution (V-U)

42. Post Purchase Dissonance (V-U)

23. Communication (V-U)

24. Branding (V-U)

43. Customer satisfactions and commitment (V-U)

25. Communication Strategy (V-U)

44. Models of consumer behavior an integrative framework (V-U)

26. Marketing Communications and Ethics (V-U)

45. Consumer Decision making and beyond to Consumer Relationship Marketing (V-U)

5. Segmentation (V-U)

27. Influence (V-U)

6. Target Market (V-U)