Virtual University

14. Brand Contract (Contd…) (V-U)

34. Advertising (Contd…) (V-U)

15. Brand Based Customer Model (V-U)

35. Sales Promotions (V-U)

16. Brand Based Customer Model (Contd…) (V-U)

36. Other Communication Tools. (V-U)

17. Positioning (V-U)

37. Pricing (V-U)

18. Positioning (Contd…) (V-U)

38. Pricing (Contd…) (V-U)

19. Positioning – Guiding Principles (V-U)

39. Return on Brand Investment (V-U)

2. Introduction (Contd…) (V-U)

1. An Introduction to consumer behavior (V-U)

4. Brand Manifestations/ Fundamentals (Cont) (V-U)

20. Positioning – Guiding Principles (Contd…. (V-U)

40. Brand Dynamics (V-U)

10. Perception (V-U)

21. Brand Extension (V-U)

41. Brand-Based Organization (V-U)

11. Perception (contd.) (V-U)

22. Line Extension (V-U)

12. Product Positioning (V-U)

42. Service Brands (V-U)

23. Brand Extension/ Diversification (V-U)