Consumer Behaviour (V-U)

1. An Introduction to consumer behavior (V-U)

10. Perception (V-U)

11. Perception (contd.) (V-U)

12. Product Positioning (V-U)

32. Social class (V-U)

13. Repositioning (V-U)

33. Social class and its influence (V-U)

14. Learning (V-U)

34. The influence of culture (V-U)

15. Conditioning (V-U)

35. Core cultural values and measurement (V-U)

16. Instrumental Learning (V-U)

36. Sub culture- issues in marketing (V-U)

17. Theories (V-U)

37. Marketing strategy and values (V-U)

18. Attitude (V-U)

38. Cultures in an international context (V-U)

19. Cognition (V-U)

39. Global marketing (V-U)

2. Customer Value (V-U)

4. Customer Satisfaction (V-U)

20. Attitude Formation (V-U)

40. Consumer influence and the diffusion process (V-U)

21. Consumer learning processes (V-U)

41. Adoption process and information source (V-U)