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Home » Social Sciences » Marketing » Consumer Behaviour (V-U) » 45. Consumer Decision making and beyond to Consumer Relationship Marketing (V-U)

45. Consumer Decision making and beyond to Consumer Relationship Marketing (V-U)

Course:Consumer Behaviour (V-U)
Discipline:Social Sciences
Institute:Virtual University
Instructor(s): Dr. Sarwar Mehmood Azhar
Level:Undergraduate

Consumer Behaviour (V-U)

1. An Introduction to consumer behavior (V-U)
10. Perception (V-U)
11. Perception (contd.) (V-U)
12. Product Positioning (V-U)
32. Social class (V-U)
13. Repositioning (V-U)
33. Social class and its influence (V-U)
14. Learning (V-U)
34. The influence of culture (V-U)
15. Conditioning (V-U)
35. Core cultural values and measurement (V-U)
16. Instrumental Learning (V-U)
36. Sub culture- issues in marketing (V-U)
17. Theories (V-U)
37. Marketing strategy and values (V-U)
18. Attitude (V-U)
38. Cultures in an international context (V-U)
19. Cognition (V-U)
39. Global marketing (V-U)
2. Customer Value (V-U)

Sialkot Chamber of Commerce & Industry P.O. Box 1870, Shahrah-e-Aiwan-e-Sanat-o-Tijarat, Sialkot City 51310 – Pakistan

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