Brand Mangement (V-U)

1. Understanding Brands-Introduction (V-U)

10. Brand Picture (V-U)

11. Brand Persona (V-U)

12. Brand Contract (V-U)

32. Customer Response Hierarchy (V-U)

13. Brand Contract (Contd…) (V-U)

33. Advertising (V-U)

14. Brand Contract (Contd…) (V-U)

34. Advertising (Contd…) (V-U)

15. Brand Based Customer Model (V-U)

35. Sales Promotions (V-U)

16. Brand Based Customer Model (Contd…) (V-U)

36. Other Communication Tools. (V-U)

17. Positioning (V-U)

37. Pricing (V-U)

18. Positioning (Contd…) (V-U)

38. Pricing (Contd…) (V-U)

19. Positioning – Guiding Principles (V-U)

39. Return on Brand Investment (V-U)

2. Introduction (Contd…) (V-U)

4. Brand Manifestations/ Fundamentals (Cont) (V-U)

20. Positioning – Guiding Principles (Contd…. (V-U)

40. Brand Dynamics (V-U)

21. Brand Extension (V-U)

41. Brand-Based Organization (V-U)