Virtual University

32. Social class (V-U)

43. Brand Planning (V-U)

13. Repositioning (V-U)

33. Social class and its influence (V-U)

24. Positioning – The Base of Extension (V-U)

14. Learning (V-U)

44. Brand Planning Process (V-U)

34. The influence of culture (V-U)

25. Developing the Model of Brand Extension (V-U)

45. Brand Plan (V-U)

15. Conditioning (V-U)

35. Core cultural values and measurement (V-U)

16. Instrumental Learning (V-U)

5. Brand Challenges (V-U)

26. Brand Portfolio (V-U)

36. Sub culture- issues in marketing (V-U)

17. Theories (V-U)

6. Strategic Brand Management (V-U)

27. Brand Architecture (V-U)

37. Marketing strategy and values (V-U)

7. Brand Vision (V-U)

18. Attitude (V-U)

28. Brand Architecture (Contd…) (V-U)

38. Cultures in an international context (V-U)

19. Cognition (V-U)