Virtual University

Promoting Business in Low Cost; How to Identify Customers. (V-U)

Classification of Advertisements, Function of Advertising, Impact of Advertising (V-U)

Communication Models; Messege Effectiveness Factors (V-U)

Sponsorship; Advertising Media (V-U)

Communication Objectives; Pre-Testing; Media Research (V-U)

Television Advertising; Radio Advertising; Cable TV; Transit Advertising; Billboards Adver (V-U)

Concept of An Ad (V-U)

The Creative Process (V-U)

Creating Design that Sells; Designing on Computer (V-U)

Tools for Online Advertising; The Promotional Mix; Promotional Planning Process (V-U)

Creativity vs. Profit (V-U)

Utility of Radio, TV, Newspapers, Magazines; Direct Mail (V-U)

Deciding The Theme (V-U)

Weasel Words; Advertisement Campaigns (V-U)

Definitions (V-U)

Designing Message; Message Structure; Basic Terms (V-U)

Duty of Boss of Ad Agency; Advertising Without an Agency; Logo and Corporate Identity. (V-U)

Features, Types, and Importance of Sales Promotion (V-U)

1. Understanding Brands-Introduction (V-U)

10. Brand Picture (V-U)

11. Brand Persona (V-U)

12. Brand Contract (V-U)

32. Customer Response Hierarchy (V-U)

13. Brand Contract (Contd…) (V-U)

33. Advertising (V-U)