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Home » Social Sciences » Marketing » Advertising and Promotion (V-U) » Utility of Radio, TV, Newspapers, Magazines; Direct Mail (V-U)

Utility of Radio, TV, Newspapers, Magazines; Direct Mail (V-U)

Course:Advertising and Promotion (V-U)
Discipline:Social Sciences
Institute:Virtual University
Instructor(s): Prof. Dr. Mohammad Tariq Bucha
Level:Undergraduate

Advertising and Promotion (V-U)

Account Planning (V-U)
Ad Production; Types of Newspaper Ads; Newspaper Ad Design Tips. (V-U)
Advantages and Disadvantages of Publicity; Personal selling; International Advertising (V-U)
How to Make a Successful Plan (V-U)
How to Rise to the Top (V-U)
Advantages of Advertising, History of Advertising (V-U)
Internet Buzzwords; Importance, Objectives, Types and Challenges of Online Advertising (V-U)
Advertising Agencies (V-U)
Introduction, Importance of Advertising, Definition of Advertising (V-U)
Advertising Apeals; Media Mix Decisions (V-U)
Keeping Clients; Being Top Account Executive; Managing Advertising Agency (V-U)
Advertising Objectives, Positioning (V-U)
Lessons for success; Creating Design that Sells (V-U)
Advertising Research (V-U)
Low vs. High Involvement; Maximizing Impect; Web Advertising (V-U)
Analysis of Marketing Environment (V-U)
Magazines; Radio; Television. (V-U)
Assembling Marketing Mix, Product Life Cycle (V-U)
Persuasive Advertisement Strategy (V-U)
Benefit List; Demographics; Target Market; Competitors (V-U)

Sialkot Chamber of Commerce & Industry P.O. Box 1870, Shahrah-e-Aiwan-e-Sanat-o-Tijarat, Sialkot City 51310 – Pakistan

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