Advertising and Promotion (V-U)

Account Planning (V-U)

Ad Production; Types of Newspaper Ads; Newspaper Ad Design Tips. (V-U)

Advantages and Disadvantages of Publicity; Personal selling; International Advertising (V-U)

How to Make a Successful Plan (V-U)

How to Rise to the Top (V-U)

Advantages of Advertising, History of Advertising (V-U)

Internet Buzzwords; Importance, Objectives, Types and Challenges of Online Advertising (V-U)

Advertising Agencies (V-U)

Introduction, Importance of Advertising, Definition of Advertising (V-U)

Advertising Apeals; Media Mix Decisions (V-U)

Keeping Clients; Being Top Account Executive; Managing Advertising Agency (V-U)

Advertising Objectives, Positioning (V-U)

Lessons for success; Creating Design that Sells (V-U)

Advertising Research (V-U)

Low vs. High Involvement; Maximizing Impect; Web Advertising (V-U)

Analysis of Marketing Environment (V-U)

Magazines; Radio; Television. (V-U)

Assembling Marketing Mix, Product Life Cycle (V-U)

Persuasive Advertisement Strategy (V-U)

Benefit List; Demographics; Target Market; Competitors (V-U)

Planning Campaign; Evaluating Brands; How to Understands Ads (V-U)

Branding; Creative Strategies (V-U)

Point of Purchase; Bill Boards; Transit Ad; Ad Specialities; Limits of Advertising (V-U)

Buy-Ology of Mind; Making Good Ad Campaigns (V-U)

Practical Benefits, Ethics in Dvertising, Advertising- a Marketing Tool (V-U)