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29. Channels of Distribution (Contd…) (V-U)
8. Building Brand Vision (V-U)
19. Cognition (V-U)
38. Cultures in an international context (V-U)
28. Brand Architecture (Contd…) (V-U)
18. Attitude (V-U)
7. Brand Vision (V-U)
37. Marketing strategy and values (V-U)
6. Strategic Brand Management (V-U)
27. Brand Architecture (V-U)
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