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17. Theories (V-U)
36. Sub culture- issues in marketing (V-U)
26. Brand Portfolio (V-U)
16. Instrumental Learning (V-U)
5. Brand Challenges (V-U)
35. Core cultural values and measurement (V-U)
45. Brand Plan (V-U)
15. Conditioning (V-U)
25. Developing the Model of Brand Extension (V-U)
34. The influence of culture (V-U)
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