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41. Adoption process and information source (V-U)
21. Consumer learning processes (V-U)
40. Consumer influence and the diffusion process (V-U)
30. Creating Value (V-U)
20. Attitude Formation (V-U)
4. Customer Satisfaction (V-U)
3. Brand Manifestations/ Fundamentals (V-U)
9. Building Brand Vision (Contd…) (V-U)
2. Customer Value (V-U)
39. Global marketing (V-U)
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