Virtual University

4. Sources of Data (V-U)

26. Promotion (V-U)

19. Data Collection and Fieldwork (V-U)

6. Marketing Decisions, marketing mix (V-U)

40. Citation of References in Report (V-U)

27. Promotion (Cont.) (V-U)

2. Selection of Marketing Research Supplier (V-U)

7. Marketing Plan (V-U)

20. Data Analysis Data Preparation (V-U)

41. Presentations of Reports (V-U)

28. Advertising (V-U)

8. Marketing Plan (Cont.) (V-U)

21. Data Analysis Data Preparation (Contd.) (V-U)

42. Demand Forecasting (V-U)

29. Mind Share—An Important Objective of Advertising (V-U)

9. Strategic Marketing Planning (V-U)

43. New Product Research (V-U)

3. Marketing Orientation, sustainable competitive advantage, target market (V-U)

22. Research Proposal (V-U)

44. Advertising Research (V-U)

23. Research Proposal (Contd.) (V-U)

30. Television Commercials (V-U)

45. International Marketing Research (V-U)

24. Data Analysis (V-U)

31. Television Commercials (Cont.) (V-U)