Marketing Research (V-U)

1. Introduction to Marketing Research1 (V-U)

10. Rating Scales (V-U)

32. Correlation and Regression (V-U)

11. Rating Scales (Contd.) (V-U)

12. Accuracy, Validity and Reliabity (V-U)

33. Testing the Difference between Means (V-U)

13. Sampling Process (V-U)

34. Testing the Difference between Means (Cont.) (V-U)

35. Analysis of Variance (V-U)

14. Factors Affecting the Sample Size (V-U)

36. ANOVA and Post Hoc Analysis (V-U)

15. Sampling Techniques (V-U)

37. Regression Analysis (V-U)

16. Sampling Techniques (Contd.) (V-U)

17. Development of Questionnaire (V-U)

38. Report Writing (V-U)

18. Designing a Good Research Questionnaire (V-U)

39. Components of Research Report (V-U)

4. Sources of Data (V-U)

19. Data Collection and Fieldwork (V-U)

40. Citation of References in Report (V-U)

2. Selection of Marketing Research Supplier (V-U)

20. Data Analysis Data Preparation (V-U)

41. Presentations of Reports (V-U)

21. Data Analysis Data Preparation (Contd.) (V-U)