Marketing Management (V-U)

42. Consumer Behavior (Cont.) (V-U)

22. Penetration Pricing (V-U)

43. SWOT Analysis (V-U)

23. Psychological Pricing (V-U)

44. Market Research (V-U)

24. Price Discrimination (V-U)

45. Market Research (Cont.) (V-U)

25. Portfolio Management (V-U)

5. Marketing Environment influence on marketing decisions (V-U)

26. Promotion (V-U)

6. Marketing Decisions, marketing mix (V-U)

27. Promotion (Cont.) (V-U)

7. Marketing Plan (V-U)

28. Advertising (V-U)

8. Marketing Plan (Cont.) (V-U)

29. Mind Share—An Important Objective of Advertising (V-U)

9. Strategic Marketing Planning (V-U)

3. Marketing Orientation, sustainable competitive advantage, target market (V-U)

30. Television Commercials (V-U)

31. Television Commercials (Cont.) (V-U)