Marketing Management (V-U)

1. Bench Mark of Marketing, marketing view point (V-U)

10. Strategic Marketing Planning (Cont.) (V-U)

11. Product (V-U)

32. Negotiation (V-U)

12. Product Life Cycle (PLC) (V-U)

33. Sales Force Management (V-U)

13. New Product Development (NPD) (V-U)

34. Publicity, Public Relation & Corporate Image (V-U)

14. New Product Development (NPD) (Cont.) (V-U)

35. Distribution Channels (V-U)

15. Consumer Adoption Process (V-U)

36. Distribution Channels (Cont.) (V-U)

16. Packaging and Labeling (V-U)

37. Supply Chain Management (SCM) (V-U)

17. Brand Management (V-U)

38. Wholesaling (V-U)

18. Price and Pricing (V-U)

39. Retailing (V-U)

19. Pricing (V-U)

4. Marketing Orientation, sustainable competitive advantage, target markt (Cont.) (V-U)

2. Customer Experience Management, customer life time value (V-U)

40. Consumer Behavior (V-U)

20. Pricing Objectives (V-U)

41. Consumer Behavior (Cont.) (V-U)

21. Pricing Objectives (Cont.) (V-U)