Consumer Psychology (V-U)

42. Post Purchase Dissonance (V-U)

22. AGE AND GENDER SUBCULTURE (V-U)

43. Consumerism (V-U)

23. Bases for Segmentation (V-U)

44. Consumerism – Issues and Responses (V-U)

24. Consumer Social Classes (V-U)

45. Review – Consumer Psychology Course (V-U)

25. CONSUMER SOCIAL CLASSES (V-U)

5. Consumer Decision making (V-U)

26. CONSUMER SOCIAL CLASSES (V-U)

6. Consumer Research (V-U)

27. CONSUMER SOCIAL CLASSES (V-U)

7. Steps in Consumer Research (V-U)

28. UNDERSTANDING PERSONALITY (V-U)

8. Quantitative research designs and Data (V-U)

29. Consumer Personality, Trait Theory and Self Images (V-U)

9. Quantitative research Data collection (V-U)

3. Marketing Mix (V-U)

30. Consumer Motivation (V-U)

31. Understanding Learning (V-U)