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Home » Social Sciences » Psychology » Consumer Psychology (V-U) » 7. Steps in Consumer Research (V-U)

7. Steps in Consumer Research (V-U)

Course:Consumer Psychology (V-U)
Discipline:Social Sciences
Institute:Virtual University
Instructor(s): Mr. Wali Muhammad
Level:Graduate

Consumer Psychology (V-U)

1. Introduction to Consumer Psychology (V-U)
10. Qualitative research designs and Data collection methods (V-U)
11. Customer Satisfaction measurement (V-U)
32. Instrumental Conditioning, Information Processing and Memory (V-U)
12. Market Segmentation (V-U)
33. Attitudes (V-U)
13. Demographic and Psychological Segmentation (V-U)
34. Attitude Formation And Change (V-U)
14. Sociocultural segmentation and use related segmentation (V-U)
35. Attitude Change Strategies (V-U)
15. Benefit Segmentation (V-U)
36. INTRODUCTION TO CONSUMER DECISION MAKING (V-U)
16. Hybrid Segmentation Approaches (V-U)
37. Problem Recognition (V-U)
17. MARKET SEGMENTATION (V-U)
38. Decision and Purchase (V-U)
18. HOW CULTURE IS LEARNT (V-U)
39. Decisions Related to Post Purchase (V-U)
19. Culture and Its Measurement Environmental Influences (V-U)
4. Customer Value, satisfaction and retention (V-U)

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