Consumer Psychology (V-U)

1. Introduction to Consumer Psychology (V-U)

10. Qualitative research designs and Data collection methods (V-U)

11. Customer Satisfaction measurement (V-U)

32. Instrumental Conditioning, Information Processing and Memory (V-U)

12. Market Segmentation (V-U)

33. Attitudes (V-U)

13. Demographic and Psychological Segmentation (V-U)

34. Attitude Formation And Change (V-U)

14. Sociocultural segmentation and use related segmentation (V-U)

35. Attitude Change Strategies (V-U)

15. Benefit Segmentation (V-U)

36. INTRODUCTION TO CONSUMER DECISION MAKING (V-U)

16. Hybrid Segmentation Approaches (V-U)

37. Problem Recognition (V-U)

17. MARKET SEGMENTATION (V-U)

38. Decision and Purchase (V-U)

18. HOW CULTURE IS LEARNT (V-U)

39. Decisions Related to Post Purchase (V-U)

19. Culture and Its Measurement Environmental Influences (V-U)

4. Customer Value, satisfaction and retention (V-U)

2. Implementing Marketing Concept (V-U)

40. Marketing Implications of Decisions Related to Post Purchase (V-U)

20. MEASUREMENT OF CULTURE (V-U)

41. Lesson 41 (V-U)

21. SUBCULTURE (V-U)