Consumer Behaviour (V-U)

22. Attribution (V-U)

42. Post Purchase Dissonance (V-U)

23. Communication (V-U)

24. Branding (V-U)

43. Customer satisfactions and commitment (V-U)

25. Communication Strategy (V-U)

44. Models of consumer behavior an integrative framework (V-U)

26. Marketing Communications and Ethics (V-U)

45. Consumer Decision making and beyond to Consumer Relationship Marketing (V-U)

5. Segmentation (V-U)

27. Influence (V-U)

6. Target Market (V-U)

28. Message strategies and appeals (V-U)

7. Motivation (V-U)

29. Social and cultural Dimensions (V-U)

8. Personality (V-U)

3. Consumer Behaviour Research (V-U)

9. Personality (contd) (V-U)

30. Reference groups and its influence (V-U)

31. Family influences and socialization (V-U)