Brand Mangement (V-U)

22. Line Extension (V-U)

42. Service Brands (V-U)

23. Brand Extension/ Diversification (V-U)

43. Brand Planning (V-U)

24. Positioning – The Base of Extension (V-U)

44. Brand Planning Process (V-U)

25. Developing the Model of Brand Extension (V-U)

45. Brand Plan (V-U)

26. Brand Portfolio (V-U)

5. Brand Challenges (V-U)

6. Strategic Brand Management (V-U)

27. Brand Architecture (V-U)

7. Brand Vision (V-U)

28. Brand Architecture (Contd…) (V-U)

8. Building Brand Vision (V-U)

29. Channels of Distribution (Contd…) (V-U)

9. Building Brand Vision (Contd…) (V-U)

3. Brand Manifestations/ Fundamentals (V-U)

30. Creating Value (V-U)

31. Co-Branding (V-U)