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Lecture 1 (V-U)
29. Buying process (B. Business Buyer i. Account Purchasing Process) (V-U)
34. Physical evidence strategy (V-U)
19. Performance, gap scores (V-U)
33. Importance of physical evidence (PE) (V-U)
28. Buying process (A. Consumer Buyer) (V-U)
18. Elements in effective research (V-U)
27. Buying process (A. Consumer Buyer) (V-U)
9. Strategic Marketing Planning cont.. (2. Market Segmentation & 3. Targeting) (V-U)
32. Values & value system (V-U)
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