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Lecture 41 (V-U)
9. The purchase process of services (V-U)
Lecture 23 (V-U)
Lecture 40 (V-U)
8. The provider gap– its levels (V-U)
Lecture 22 (V-U)
7. Marketing mix of services (V-U)
Lecture 4 (V-U)
Lecture 21 (V-U)
6. Classification of services…cont’d (V-U)
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