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Home » Social Sciences » Marketing » Marketing Research (V-U) » 5. Research Design and its Classification (V-U)

5. Research Design and its Classification (V-U)

Course:Marketing Research (V-U)
Discipline:Social Sciences
Institute:Virtual University
Instructor(s): Dr. Zulfiqar Ali Khan
Level:Undergraduate

Marketing Research (V-U)

1. Introduction to Marketing Research1 (V-U)
10. Rating Scales (V-U)
32. Correlation and Regression (V-U)
11. Rating Scales (Contd.) (V-U)
12. Accuracy, Validity and Reliabity (V-U)
33. Testing the Difference between Means (V-U)
13. Sampling Process (V-U)
34. Testing the Difference between Means (Cont.) (V-U)
35. Analysis of Variance (V-U)
14. Factors Affecting the Sample Size (V-U)
36. ANOVA and Post Hoc Analysis (V-U)
15. Sampling Techniques (V-U)
37. Regression Analysis (V-U)
16. Sampling Techniques (Contd.) (V-U)
17. Development of Questionnaire (V-U)
38. Report Writing (V-U)
18. Designing a Good Research Questionnaire (V-U)
39. Components of Research Report (V-U)
4. Sources of Data (V-U)
19. Data Collection and Fieldwork (V-U)

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