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Home » Social Sciences » Mass Communication » Theories of Communication (VU) » 39. Uses and Gratifications Theory

39. Uses and Gratifications Theory

Course:Theories of Communication (VU)
Discipline:Social Sciences
Institute:Virtual University
Instructor(s): Professor Dr. Bushra H. Rahman
Level:Undergraduate

Theories of Communication (VU)

1. Communication
10. Propaganda Theories
11. Paradigm Shift & Two-step Flow of Information
12. Middle Range Theories
32. Political Economic Theory (III)
13. Klapper’s Phenomenistic Theory
33. Agenda Setting Theory
14. Diffusion of Innovation Theory
34. Framing and Spiral of Silence
15. Challenging the Dominant Paradigm
35. Spiral of Silence
16. Social Cognitive Theory
36. Marshal McLuhan: The medium is the message and the massage
17. Modeling from Mass Media
37. Knowledge Gap Theory
18. Priming Effect
38. Media System Dependency Theory
19. Cultivation of Perceptions of Social Reality
39. Uses and Gratifications Theory
2. Theory, Paradigm and Model (I)

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