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Home » Social Sciences » Marketing » Services Marketing (V-U) » 16. Objectives of research (V-U)

16. Objectives of research (V-U)

Course:Services Marketing (V-U)
Discipline:Social Sciences
Institute:Virtual University
Instructor(s): Waseem Ahsan
Level:Undergraduate

Services Marketing (V-U)

1. Introduction (V-U)
10. The purchase process of services (Cont.) (V-U)
11. Zone of tolerance (V-U)
12. Consumer expectations (V-U)
13. Satisfaction and quality (V-U)
14. Dimensions of quality (V-U)
15. Quality dimensions and the themes (V-U)
16. Objectives of research (V-U)
17. Criteria for effective research (V-U)
32. Values & value system (V-U)
18. Elements in effective research (V-U)
33. Importance of physical evidence (PE) (V-U)
19. Performance, gap scores (V-U)
34. Physical evidence strategy (V-U)
2. The importance of the services sector (V-U)
35. Closing gap 3–People/Employees (V-U)
20. Research for upward communication (V-U)
36. Strategies for managing people (V-U)
21. Benefits of relationship marketing (V-U)
37. Distribution (V-U)

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