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30. Reference groups and its influence (V-U)
9. Personality (contd) (V-U)
3. Consumer Behaviour Research (V-U)
8. Personality (V-U)
29. Social and cultural Dimensions (V-U)
7. Motivation (V-U)
6. Target Market (V-U)
28. Message strategies and appeals (V-U)
27. Influence (V-U)
5. Segmentation (V-U)
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