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Home » Social Sciences » Marketing » Sales Management (V-U) » 4. Marketing Mix, Product Life Cycle, Role of Sales Management and Personal Selling (V-U)

4. Marketing Mix, Product Life Cycle, Role of Sales Management and Personal Selling (V-U)

Course:Sales Management (V-U)
Discipline:Social Sciences
Institute:Virtual University
Instructor(s): Ahsan Umar
Level:Undergraduate

Sales Management (V-U)

1. Introduction, Objectives of a Business, Functional Areas (V-U)
10. Strategic Marketing Planning cont.. (2. Market Segmentation: Segmentation of Consumer Markets) (V-U)
11. Strategic Marketing Planning cont.. (2. Market Segmentation: Segmentation of Business Markets) (V-U)
12. Strategic Marketing Planning cont.. (3. Target Market) (4. Positioning) (V-U)
13. Strategic Marketing Planning cont.. (5. Marketing and Sales Strategy During Different Stages of Product Life Strategy) (V-U)
32. Developing the selling function (2. Building Account Relationship) Cont. (V-U)
14. Strategies Used in Introductory Stage of Product Life Cycle, Marketing Plan & Sales Force Strategies (V-U)
33. Developing the selling function (3. Territory Management) (V-U)
15. Sales Force Strategies (2. Account Relationship Strategy conti…) (V-U)
34. Developing the selling function (3. Territory Management – Territory Management Techniques) (V-U)
16. Sales Budgeting in Sales Management (V-U)
35. Developing the selling function (Territory Management Techniques) (V-U)
17. Models for Sales (V-U)
36. Developing the selling function (Territory Management Techniques) Cont. (V-U)
18. Selling Process (V-U)
37. Time Management by a Sales Person (V-U)
19. Selling Process I (V-U)
38. Time Management by a Sales Person I (V-U)
2. Division of Organization into Functional Areas (V-U)
39. Time Management by a Sales Person II (V-U)

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