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18. HOW CULTURE IS LEARNT (V-U)
38. Decision and Purchase (V-U)
17. MARKET SEGMENTATION (V-U)
37. Problem Recognition (V-U)
16. Hybrid Segmentation Approaches (V-U)
36. INTRODUCTION TO CONSUMER DECISION MAKING (V-U)
15. Benefit Segmentation (V-U)
35. Attitude Change Strategies (V-U)
14. Sociocultural segmentation and use related segmentation (V-U)
34. Attitude Formation And Change (V-U)
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