Virtual University

Lecture 75 (V-U)

Lecture 83 (V-U)

Lecture 80 (V-U)

Lecture 76 (V-U)

Lecture 84 (V-U)

1. Introduction, Objectives of a Business, Functional Areas (V-U)

Lecture 81 (V-U)

Lecture 77 (V-U)

Lecture 85 (V-U)

10. Strategic Marketing Planning cont.. (2. Market Segmentation: Segmentation of Consumer Markets) (V-U)

Lecture 82 (V-U)

Lecture 78 (V-U)

11. Strategic Marketing Planning cont.. (2. Market Segmentation: Segmentation of Business Markets) (V-U)

Lecture 86 (V-U)

Lecture 79 (V-U)

12. Strategic Marketing Planning cont.. (3. Target Market) (4. Positioning) (V-U)

Lecture 87 (V-U)

Lecture 8 (V-U)

13. Strategic Marketing Planning cont.. (5. Marketing and Sales Strategy During Different Stages of Product Life Strategy) (V-U)

Lecture 88 (V-U)

32. Developing the selling function (2. Building Account Relationship) Cont. (V-U)

Lecture 80 (V-U)

14. Strategies Used in Introductory Stage of Product Life Cycle, Marketing Plan & Sales Force Strategies (V-U)

Lecture 89 (V-U)

33. Developing the selling function (3. Territory Management) (V-U)