Principles of Marketing (v-u)

Advertising (Cont.) (v-u)

Analyzing Marketing opportunities and developing strategies-MIS (v-u)

Other Marketing Applications through Databases (v-u)

Business Markets and Buying Behavior (v-u)

Personal Selling (v-u)

Consumer Adoption Process (v-u)

Consumer buying behavior (v-u)

Place….Distribution Channel….Marketing Channel (v-u)

Consumer Buying Behavior (Cont.) (v-u)

Price (v-u)

Creating Competitive Advantage (v-u)

Promotion and its goals (v-u)

Direct Marketing (v-u)

Retailing and Wholesaling (v-u)

E-Marketing (v-u)

Review 3rd P (Place) (v-u)

Global Marketing (v-u)

Review 4th P (Promotion) (v-u)

Individual Product Decisions (v-u)

Review-1 (v-u)

Initiating and Responding to Price Changes (v-u)

Review-2 (v-u)

Road Map to Course (v-u)

Introduction (v-u)

Sales force Management ( Cont. ) (v-u)