Advertising for Print and Electronic Media (V-U)

PRODUCTION OF AD FOR ELECTRONIC MEDIA (V-U)

CREATIVE DEPARTMENT OF ADVERTISING AGENCY (V-U)

PURPOSE OF STUDYING ADVERTISING AND its HISTORY (V-U)

DEFINITONS OF ADVERTISING AND ITS RELATION WITH DIFFERENT NOTIONS (V-U)

QUALIFICATION OF A COPY WRITER & ELEMENTS OF PRINT AD COPY (V-U)

DIRECT RESPONSE AND DIRECT MAIL ADVERTISING (V-U)

QUALITIES OF A GOOD ADVERTISING COPY (V-U)

DIRECT RESPONSE AND DIRECT MAIL ADVERTISING PART 2 (V-U)

RESEARCH IN ADVERTISING (RESEARCH DURING THE PRODUCTION OF ADS) (V-U)

EFFECTIVE COMMUNICATION (V-U)

RESEARCH IN ADVERTISING (V-U)

ELEMENTS OF PRINT AD COPY (V-U)

ROLE OF CREATIVITY IN ADVERTISING AND STAGES OF AD DESIGN PROCESS (V-U)

FORMAT FOR RADIO AND TV COMMERCIALS (V-U)

SOURCES OF COPY IDEAS AND EFFECTIVE COPY WRITING (V-U)

FUNCTIONS & STRUCTURE OF ADVERTISING AGENCY (V-U)

THE CREATIVE PROCESS AND MEANING OF LAYOUT (V-U)

GLOBALIZATION AND ADVERTISING (V-U)

TYPES OF ADVERTISING (V-U)

TYPES OF ADVERTISING AGENCY (V-U)